The GDC commissioned DJS Research (an independent market research agency), to explore and understand the most effective channels for the GDC to use to communicate with key audiences.
- 01 November, 2018
- Stakeholder perceptions
The GDC has been working hard to improve the way in which we engage with our stakeholders and to provide them with information about our activities. To understand this better, the GDC commissioned two surveys to find out more about stakeholder perceptions of the GDC, and their preferred methods of communication from us.
A segmentation (the process of dividing a sample of respondents into segments based on attitudes and behaviours) to help inform how the GDC engages with registrants in a more targeted and personalised manner.